LVMH executive expresses confidence in China's law-based business environment

Leo Longauer, brand protection director of the LVMH Group, expressed confidence in China's law-based business environment.

He highlighted China's "full-chain" approach to combating intellectual property infringements across both production and sales, praising procuratorial authorities for their rigorous and professional case handling, particularly in cases involving cosmetics and perfumes.

He noted that China's IP protection system operates efficiently, with substantial penalties providing real deterrence. He welcomed the establishment of specialized IP procuratorial departments by China and expressed confidence in deeper, sustained cooperation. (Source: China daily)